{"product_id":"epmd-im-housin","title":"EPMD - I'm Housin'","description":"\u003cp\u003eSo strong was EPMD's epochal debut album 'Strictly Business' that it spawned three all-time classic singles, providing part of the soundtrack to, arguably, the height of the original Golden Age. When discussing the landmark artists of that era - Public Enemy, Boogie Down Productions, Eric B \u0026amp; Rakim - the duo of Erick Sermon and Parrish Smith are certainly in the conversation. And when it comes to all-time duos, they might be at the head of the table.\r\n\r\nThe original release of 'I'm Housin' came in 1989, and the only previous 7\" release was confined to the UK - it now fetches sky-high prices. Hence this reissue couldn't be more timely, showcasing just how fresh E Double E and PMD sound over even the most rudimentary but feverishly catchy of beats.\r\n\r\nThat was their genius - trading 'slow flow' punchlines over deceptively simple backings - and that's exactly what you get here. The loop of Aretha Franklin's indelible 1971 gem 'Rock Steady' does all the heavy lifting musically, the only adornment a brief vocal snippet taken from their own 'It's My thing' - EPMD is a world premiere.\r\n\r\nAt a time when sampling was still in it's infancy, and before producers started to pride themselves on obscurity, and on chopping up samples creatively, this was the approach of many a hip-hop song, and rap was none the poorer for it. When you have voices as distinctive and strong as EPMD, less is more.\u003c\/p\u003e","brand":"Vinyl.com","offers":[{"title":"Default Title","offer_id":46835816005793,"sku":"7119691278773","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/7038\/5569\/files\/4029770-2769429.jpg?v=1786139758","url":"https:\/\/store.consequence.net\/products\/epmd-im-housin","provider":"Consequence Merch","version":"1.0","type":"link"}