Peso Pluma

Hassan Emilio Kabande Laija, known professionally as Peso Pluma, is a Mexican singer-songwriter and record producer who has emerged as a transformative figure in regional Mexican music. Born June 15, 1999, Kabande began playing guitar in his teens and developed his craft by drawing from traditional regional Mexican styles. After gaining moderate recognition through his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), he achieved breakthrough success with the singles "Por Las Noches" and the RIAA-certified "El Belicón," collaborating with Raúl Vega. His distinctive fusion of Sinaloa-style sierreño corridos with urban music elements — specifically Latin hip hop and reggaeton — would soon reshape the landscape of Mexican popular music.
Peso Pluma's ascent accelerated dramatically with his 2022 EP Sembrando and high-profile collaborations that captured the zeitgeist of social media. Viral TikTok moments and Billboard chart success followed, particularly through partnerships with artists like Natanael Cano and Eslabón Armado. His 2023 duet with Eslabón Armado, "Ella Baila Sola," made history as the first regional Mexican song to crack the top 10 of the US Billboard Hot 100, peaking at No. 4 and becoming the fifth most-streamed track globally on Spotify that year. His third studio album, Génesis (2023), earned him a Grammy Award for Best Música Mexicana Album and marked his first top 10 Billboard 200 entry, followed by the double album Éxodo (2024), which debuted at No. 5.
Recognized as a key architect of the corrido's contemporary revival, Peso Pluma has solidified his position as Mexico's most-streamed artist of all time. During a single week in April 2023, he achieved an unprecedented eight simultaneous entries on the Billboard Hot 100 — a record for any Mexican artist — while ranking as the 5th most-streamed artist globally on Spotify for the year. His impact extends beyond commercial metrics; Kabande's innovative approach to blending traditional regional Mexican instrumentation with urbano sensibilities has redefined the genre for a new generation and established him as one of the most consequential artists in Latin music today.